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This expression appears to have been invented by American playwright George Axelrod in his play The Seven Year Itch (1952) and further popularized by the film version starring Marilyn Monroe (1955). George Axelrod's play was a huge Broadway hit; the married hero's yearning for an affair with "The Girl" slyly undermined Post-War insistence on hearth and home. Axelrod wouldn't let the play be filmed until the Broadway run was over.
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